Search Engine Optimisation (SEO)

What use is a website if it’s never found by anyone? That’s where Search Engine Optimisation (SEO) comes in. We do this by developing a set of specific ‘keywords’ which a potential customer would use to find your business and then we make sure your website utilises these so that it can be seen by the search engines.
 
The top 3 search engines are Google, Live and Yahoo but each of these index pages differently. Knowing how the search engine’s crawl and rank a website is the key to SEO.
 
There are two kinds of SEO, white hat SEO and black hat SEO. White hat SEO generally involves conforming to search engine guidelines and good web design whereas black hat SEO uses deceptive and dishonest methods to try and improve ranking.
 
Eldridge Technology Solutions are committed to using only white hat SEO methods, period.
 
If you are interested in finding out more on search engine guidelines, check out Google’s Webmaster Guidelines.